Wino Mobile application UX/UI

November 2023




UX/UI Design


Mobile Application

PATH BY Studio collected detailed information about the challenges faced by real-world wine retailers and consulted with professional sommeliers to create a solution.
To find the answers to what merchants really need and how to solve their problems, PATHBY Studio went through a logical and creative process, and it was an interesting and worthwhile journey.

Audience surveys

WINO project, conceived as a multifaceted service, embodies a comprehensive approach to seamlessly intertwine offline retail establishments with the digital realm of WINEY. Its overarching objective is to empower brick-and-mortar stores with the tools and capabilities necessary to navigate the evolving landscape of commerce, encompassing everything from streamlining order management processes to optimizing sales strategies and meticulously overseeing inventory and store operations. Rooted in a deep understanding of the dynamic nature of retail environments, the project was meticulously crafted to not only meet but exceed the expectations of both clients and end-users alike.

Central to the success of the WINO project was the rigorous process of data collection and analysis conducted in collaboration with stakeholders. Recognizing the pivotal role of real-world insights in informing strategic decisions, extensive efforts were undertaken to gather pertinent information from the field. This included conducting on-site observations, gathering feedback from store managers and personnel, and leveraging industry benchmarks and best practices. These insights formed the bedrock upon which the project's design and development processes were built, ensuring that every aspect of the solution was finely tuned to address the unique challenges and opportunities faced by offline retailers.

Moreover, the collaborative ethos that underpinned the project was exemplified by the ongoing engagement between PATH BY Studio and the client. Communication was not merely a formality but rather a cornerstone of the partnership, with daily interactions facilitated through a myriad of communication channels and collaboration tools. Whether through virtual meetings on platforms such as Slack, Google Meets, Microsoft Teams, or collaborative document sharing on Notion, the lines of communication remained open and active, fostering a culture of transparency, responsiveness, and shared ownership.

In parallel, the design and development process unfolded with a keen focus on iterative refinement and user-centric innovation. At the forefront of this endeavor was the UX team, leveraging the power of Figma to conceptualize, prototype, and refine design solutions in close collaboration with the client. Each iteration was guided by a commitment to user feedback and usability testing, ensuring that the final product not only met but exceeded the expectations of its intended audience.

In conclusion, the WINO project stands as a testament to the transformative potential of collaboration, innovation, and human-centered design. By harnessing the collective expertise and insights of diverse stakeholders, it has succeeded in not only addressing the immediate needs of offline retailers but also in laying the groundwork for future growth and adaptation in an ever-evolving retail landscape.

Goals and Objectives

Structural Concept
Key features Interviews

( Service and UX planning process )

With our deep expertise and data-driven approach, we deliver innovative solutions that captivate and engage users.

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