Our Services

PATH BY Studio's services encompass the entire user experience design process, from understanding users through research, to designing intuitive interfaces, and conducting audits for ongoing. 


UX Research

PATH BY UX Studio offers a comprehensive range of services in UX research to gather insights and understand the target users.

User Interviews: Conducting one-on-one interviews with users to understand their needs, goals, and pain points. These interviews provide qualitative data that informs the design process.

• Surveys and Questionnaires: Creating and administering surveys to gather quantitative data on user preferences, behaviors, and demographics.

• Usability Testing: Conducting usability tests to observe how users interact with a product or prototype. This helps identify usability issues and areas for improvement.

User Persona Development: Creating fictional representations of target users based on research data. Personas help design teams empathize with users and make informed design decisions.

Competitive Analysis: Analyzing competitor products and services to identify industry trends, benchmark against best practices, and find opportunities for differentiation.


Interaction Design

PATH BY Studio specializes in designing intuitive and engaging user interactions for digital products or services.

• Interaction Modeling: Developing conceptual models that define how users interact with the product, including user flows, task analysis, and user journeys.

• Information Architecture: Creating the structure and organization of content within the product, ensuring that users can easily find and navigate information.

• Wireframing and Prototyping: Designing low-fidelity wireframes or interactive prototypes to visualize and test the user interface and interaction patterns.

• Microinteractions: Designing small, subtle animations or feedback elements that enhance the overall user experience and make interactions more delightful.

• Accessibility Considerations: Incorporating accessibility principles and guidelines to ensure that the product is usable by people with disabilities.


User Interface Design

PATH BY Studio offers services focused on creating visually appealing and consistent interfaces. 

• Visual Design: Applying principles of graphic design to create aesthetically pleasing interfaces, including the selection of typography, color palettes, iconography, and imagery.

• Responsive Design: Designing interfaces that adapt to different screen sizes and devices, ensuring a seamless experience across desktop, mobile, and tablet devices.

• Design Systems: Developing design systems and style guides that define the visual language and components used throughout the product, ensuring consistency across different screens and platforms.

• Brand Integration: Incorporating brand elements and guidelines into the interface design to maintain brand identity and consistency.


UX Audit

PATH BY Studio conducts UX audits to evaluate existing products or services and provide recommendations for improvement.

• Heuristic Evaluation: Conducting a systematic review of the product’s user interface against a set of established usability principles or heuristics, identifying potential usability issues.

• Usability Testing and Analytics Review: Collecting and analyzing data from usability tests or user behavior analytics to identify pain points, bottlenecks, and areas for improvement.

• Expert Review: Leveraging the expertise of UX professionals to evaluate the product’s user experience and provide actionable recommendations.

• Usability Reports: Documenting findings and recommendations in a comprehensive report, providing a roadmap for improving the user experience.